Case · Webshop for a butcher's shop
Kaya's Slagerij: a webshop for the butcher's shop that sells.
Kaya's is a halal family butcher from Heusden-Zolder, active since 1978. P3Media built the webshop, developed the range with fresh meals and packages, and made the promotional film and campaign videos for the launch. Shortly after the launch, the first online orders came in, for pickup and for delivery.
- Client
- Kaya's Slagerij
- Sector
- Butcher's shop with webshop
- Location
- Heusden-Zolder
The challenge
How do you sell fresh meat online without the butcher having to sit behind a computer?
Kaya's is a family business spanning three generations, started in the mining region of Beringen and since 2022 also on Koolmijnlaan in Heusden-Zolder. The counter is busy every day. The question was how to sell that quality online too, reaching customers who live too far away to visit.
A butcher's shop doesn't have fixed products like a clothing store. Meat is sold by weight, prices follow purchase costs, and everything has to stay cold right up to the front door. And customers can't see the meat online, so they need to build trust in a different way.
- Since 1978Halal family butcher, three generations
- 4 servingsPer piece of meat, from 250 grams to 1 kilo
- ChilledDelivered throughout Belgium, or free pickup in store
- Every weekNew deals in the shop
What we built · 1 of 5
A webshop for the butcher where every weight and every price is right.
Meat is sold by weight, and prices follow purchase costs. That's where an ordinary webshop breaks down. Here, it's the foundation.
Each piece of meat is ordered in fixed portions, from 250 grams to 1 kilo. The butcher only provides the price per kilo. The system calculates the other portions and we add them to the shop in one go. The shop runs on WooCommerce, under the butcher's own name and domain.
- A page per type of meat, with filters that respond instantly
- Every product opens with a portion you can order straight away
- Preparation and storage instructions on every product page
What we built · 2 of 5
Pick up in store or chilled delivery at home: the customer chooses.
Free pickup
Pickup at the shop in Heusden-Zolder is free and has no minimum order. It's the lowest threshold for a first order.
Chilled delivery
Orders are shipped chilled, with one rate for Limburg and another for the rest of Belgium.
Clear upfront
The minimum order amount and the threshold for free delivery are shown on the homepage, not hidden in the terms. Customers know everything before they check out.
What we built · 3 of 5
Kaya's Keuken: from selling meat to selling meals.
Not everyone who wants good meat has time to cook. That's why the butcher launched a second offering alongside the meat: fresh daily meals under their own name, Kaya's Keuken.
You order per person, the butcher prepares everything in its own kitchen, and at home you just need to finish it off. You buy a piece of meat when you know what you're going to cook, a meal when you don't. This way, the shop also reaches people who wouldn't otherwise end up at an online butcher.
- Its own spot in the main menu, next to Shop and Deals
- From Italian meatballs to Anatolian oven dishes, always halal
- From ten people, a tailored proposal
See it first, then decide.
We build a free demo website for your business. If you don't like the demo, it costs you nothing.
What we built · 4 of 5
Packages and boxes: choose once, have it all at home.
Selling individual products is good, a full shopping basket is better. That's why the shop has packages, each built around an occasion rather than a type of meat.
A BBQ box for four or six people, a family package for a week of cooking, a stock box for the freezer. Customers don't have to gather ten separate products themselves. The photo of each box shows exactly what's inside, down to the weight.
- BBQ boxes for four and for six people
- Family, weekly and freezer packages
- A larger order in one delivery
What we built · 5 of 5
A promotional film, weekly deals and videos that showcase them.
A new webshop has no visitors until you bring them in. For the launch, we made a promotional film about the online butcher and short videos for social media, one per deal.
In the shop, the deals set the rhythm. Every week a new selection appears on its own deals page and on the homepage, there with an end date and a countdown clock. Anyone who sees the video finds the same deal in the shop and can order right away.
- A promotional film and a short video per deal
- An animated logo for everything the butcher posts
- Recipes on the blog, such as stoofvlees, köfte and kavurma
Result
Orders shortly after the launch.
Kaya's Slagerij's webshop is live and selling. Shortly after launch, the first online orders came in, for pickup in store and for home delivery. Even before a single ad ran, customers found the webshop via Google and sales came in.
Some of the work you don't see, but it counts all the same. And it doesn't stop at launch: we keep following up on the shop with price updates, new promotions and new images.
- Terms, privacy policy, cookie choice and return information in place
- A faster first view on mobile
- A dedicated title and description per product, for Google
A webshop succeeds when the business gets work from it and the owner gets no extra work from it.
This approach doesn't just work for meat. A baker, a caterer, a cheese or fish shop has the same questions about weight, price, freshness and delivery.
Frequently asked questions
Questions about a webshop for your butcher's or food business.
What does a webshop for a butcher's cost?
That depends on the number of products, the payment and delivery options, and the integrations you need. After a free 30-minute conversation, you'll get a fixed price, split into phases. On top of that, expect recurring costs for hosting, maintenance and your payment provider's transaction fees. You can find more details on what a website costs.
Can you sell fresh meat online with home delivery?
Yes. Kaya's Slagerij delivers chilled and packaged in Limburg and the rest of Belgium, and customers can also collect in store for free. The shop explains the minimum order amount and costs upfront. You remain responsible for cooling and food safety as a business. We build the shop around your way of working.
Do I need to update my prices myself in the webshop?
That's possible, but not required. At Kaya's, price changes run through a price list that recalculates all weights from the price per kilo. We then put them into the shop, so the butcher can stay on the shop floor.
Does this approach also work for a bakery, caterer or other food business?
Yes. Every business with fresh products faces the same questions about weight, price, freshness and delivery. The products differ, but the order doesn't: first the range, then the order flow, then findability.
I already have a webshop, but it doesn't sell. What now?
Then we start with an audit. That shows what works, what's holding back sales and what needs attention first. The problem is often in the range or the order flow, not the look. Also read why a webshop doesn't sell.
Contact
Ready to sell online?
Pick a time yourself or send a message. Meetings take place at our office in Koersel or online.
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