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Case · Roofing

I&M Dakprojecten: "Nobody looks at a roof."

You only notice a roof when it leaks. For I&M Dakprojecten we made an online campaign that plays on exactly that: a brand film, a company film and a series of reels.

Client
I&M Dakprojecten
Sector
Roofing
Location
Limburg
Status
Online since October 2026
Image from I&M Dakprojecten's brand film: a new roof from above

What we made

A campaign that puts the roof in the picture.

Brand film

"Nobody looks at a roof", with short versions for social.

Company film

Portrait and landscape, for the website and social.

Twelve reels

With captions and a posting plan.

Adverts

Four versions to test.

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